Since April 2024, I've been working as a designer at one of the most historically significant football clubs in the country.
Our Home
Ahead of the 2025-26 season, the design team sought to galvanise Watford fans around the central unifying idea of the club being 'our club', the stadium being 'our home', and the team being comprised of everyone: players, staff, and fans alike.
As such, as the creative lead for the launch of the home kit, I chose to centre the campaign around 'Our Home' nodding both to the kit itself, and to the central idea underpinning our design and comms for the season.
This creative concept, coupled with a design language that complemented the kit itself (yellows and reds, using halftones) resulted in a striking, coherent suite of over 30 assets for use across digital, social, and print channels, as well as OOH.
Connecting the club with culture
With a rise in the popularity of well-designed, high-quality sports merchandise, I pitched my own designs of streetwear t-shirts, featuring popular players. The designs and merchandise were well-received, both internally and amongst fans.
Engaging fans where they are
As a sports fan myself, I often connect with the sport via social media. As such, I pride myself on delivering best-in-class content and designs via social channels, designed to reach and engage existing, new, and young audiences.
There's only one Graham Taylor
The Graham Taylor match day is one of the most popular match days on Watford's fixture list, frequently selling out Vicarage Road and hosting illustrious guests. I was chosen to design the cover for the match day programme, featuring the late manager, and a collage of players he coached. The cover was praised by the Head of Media and the Design Manager as the standout cover design of the season.
Discovered
On joining, the club trusted me to create and develop assets to launch the Third Kit for the 2024-25 season. This included assets across social and digital media, print, OOH and POS, designed to reach, engage, and energise fans and new audiences.
