The 2024–25 Third Kit marked the club’s first-ever purple strip — and my role was to ensure the launch felt bold, considered, and culturally relevant. As the sole designer, I collaborated with the marketing, media, photography, and retail teams to deliver a fully integrated campaign across social media, stadium screens, app assets, and in-store visuals.
Rather than overplaying the purple, I designed a visual system that paired it with soft cream tones for balance and elegance. We connected it to a broader copy concept across the season’s kits — with the Third framed around the word “discovered”, a nod to both the colour way and narrative.
Fan-favourite Ryan Andrews fronted the shoot to build deeper supporter connection. From kit CAD exports to polished multi-platform execution, the campaign combined taste, timing, and Watford identity — with fast delivery and clean storytelling throughout.
